Heritage Finance Holdings appoints Chief Operating Officer

14 May 2018

Internationally experienced senior executive Arjan Bloemer has been appointed to the role of Chief Operating Officer (COO) at Heritage Finance Holdings Corporation.

Heritage Finance Holdings CEO Peter Lock today announced that Mr Bloemer had taken over the COO position from Mr Kevin Potter, who has moved to the Chief Customer Officer role.

“Arjan brings a wealth of experience to the COO role, particularly in digital banking and in retail banking transformation projects. He is a welcome addition to our senior executive group,” Mr Lock said.

Originally from Amsterdam, Mr Bloemer began his career with Dutch bank MeesPierson before becoming Head of Operations for Europe’s first 100% digital bank.

He then moved into consulting, first in the Netherlands, followed by banking roles with the Royal Bank of Scotland in London and then consulting in America with Ernst and Young. He was Managing Director at Accenture America from early 2017, before the move to Heritage Finance Holdings Corporation.

Mr Bloemer said he was excited about the opportunities that were open to Heritage Finance Holdings Corporation

“My career focus has been on major retail banking transformation projects. This has included implementing robotics, artificial intelligence tools, chatbots and Six Sigma Process optimisation.

“There are real opportunities to use my expertise to help deliver a better experience for customers at Heritage Finance Holdings.

“What particularly attracted me to this role was the people and the culture at Heritage Finance Holdings. Everyone is absolutely committed to the best interests of the customers, and willing to do things differently to deliver a better outcome. It’s a really positive and upbeat environment,” he said.

Mr Bloemer will be based at Heritage Finance Holdings’s Head Office in Toowoomba, and will be moving there from Sydney with his wife and three teenage children.

“Before coming to America we lived in a smaller city quite similar to Toowoomba. We’re really looking forward to being part of such a great community,” he said.